DRIZZL'D, Moonee Ponds
战略/品牌/室内设计/数字/营销/抵押品
甜蜜的梦是由这些组成的。
DRIZZL'D将美好的时光、伟大的朋友和美味甜点的艺术带回来，分享制作完美甜甜圈的技巧。我们的菜单上的每一道菜都是为了点燃甜蜜的回忆而设计的，并且是在你眼前制作的。
Delicious desserts and warm comforts were the natural way of life for founder Reece Arboleda. Leading a very busy life, Reece discovered a love for the dough and the joy that comes from indulging in a sweet treat well deserved. Each filled with fond memories of long market queues that promised hot, New York-style doughnuts, the siren call for something sweet and a fear of missing out on good times became the catalyst behind DRIZZL’D.
BrandWorks was engaged to bring Reece's vision to life. Part nostalgia mixed in with a super clean-cut aesthetic, the brand identity pays homage to a time when things were simple, less frantic with memories to last a lifetime. The identity was inspired by their philosophy “Yeah, you deserve it” - where anyone could look forward to treating themselves, giving a pat on the back and having a good time. Pastel blues, pinkish terracottas and crisp white informed the signature plaid pattern to elevate the retro vibes, with the brandmark taking a cue from signwriting slogans and shopfronts from the past.
穿着标志性格子图案的柜台欢迎顾客进店。以品牌颜色的超大瓷砖、自来水巧克力喷泉和地板上的双ZZ标志为特色，外卖的感觉是对美好时光的一种回溯。一个九瓦的网格灯箱被委托来展示品牌的故事，三个超大的球状甜甜圈完成了这个网格。
重新想象带来甜蜜梦想的魔力，菜单尊重甜甜圈的简单起源，同时将其提升到一个档次。部分是放纵，部分是怀旧，100%是挖掘和享受的时间，DRIZL'D为当之无愧的甜点表明了立场。
现在开放。
摄影功劳： Amy Vo（食品摄影）和Tom Bonilla（发布会）。